2019 Closing Workshop
Jeff Hiller presents "Live the Brand"- How Every Employee Can Build Brand Buzz
Instructional Design Guru
It takes enormous effort to build a company’s reputation, and it can all be undone in an instant. The delivery driver for a “relentlessly reliable” company arrives with a sofa an hour late without calling and the box is missing parts. A “customer first” company would " love to, but can’t" honor a discount offer 3 days after the promotion.
Most businesses feel these pains daily without even recognizing the breakdowns between what they want to stand for and the way things really are. At world class companies, everyone understands their responsibility for determining the customer experience and embraces their role as brand ambassadors.
Enjoy some fun, interactive exercises that you can take back to the office to help clarify your vision, spot obvious gaps, come up with solutions and have a blast putting them in practice.
Jeff Hiller is an expert facilitator and instructional design guru who develops highly interactive programs based on real-world experience in marketing, sales, entertainment, and entrepreneurship. He is also spearheading content development and enhancement to keep JB programs at the peak of innovation. Early on, Jeff became the youngest VP Account Director ever at ad agency Leo Burnett in Chicago earning 7 national EFFIE Awards. He was a high-end retail chain owner, Marketing/Creative Director for the Houston Rockets, and VP of Marketing for Four Hands, a 3-time Inc 500 Fastest Growing company.
Jeff consults on business, management, and negotiation skills for major organizations such as Marriott, Phillips 66, Allianz, Eli Lilly, Interpublic Group, and Publicis Groupe. He’s halfway through a mission to visit all 30 MLB stadiums, but when not traveling the world, enjoys sampling craft beers in his hometown of Austin, TX. Jeff graduated with High Honors from Dartmouth College.