Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.
As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report and Forbes.com.
A prolific writer and blogger, Pam is author of eight books, including her latest Marketing the Luxury of Interior Design. And with Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet, she launches a series focused on the mass-affluent HENRYs who are the changing face of America’s affluent consumer marketplace.
In 2016 she added Shops that POP! 7 Steps to Extraordinary Retail Success, to her bibliography. It reveals the secrets to crafting a retail shopping experience that’s irresistible to high value shoppers.
As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world. Among her many television appearances and interviews, she has appeared on NBC’s Today Show, CBS News Sunday Morning, CNN, Fox News, NPR’s Marketplace, and CNN In the Money and was featured in the CNBC special "The Costco Craze: Inside the Warehouse Giant..” She is frequently called upon by the Wall Street Journal, New York Times, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publi- cations for commentary and analysis.